Plus Size Section

At Everyday Maternity most of our items come in sizes UK8 to UK16 across the range, but where possible we do cater for sizes outside of this.

We have recently added a Plus Size Maternity Wear section that has all our clothes that are a UK18 size and above.  We hope it makes it easier for our plus size pregnant ladies to shop on the site.

Maternity Wear comes to Blackpool

Great news for all pregnant women in Blackpool and the Fylde Coast, as now Everyday Maternity is expanding from its first shop in Lytham to an additional outlet at Nursery World Supestore in Cleveleys, near Blackpool. Nursery World is an established baby and nursery store, so the addition of maternity wear in the Cleveleys store will add to the shopping experience.

The superstore near Blackpool will stock maternity jeans, dresses, tops and trousers from the likes of Noppies Maternity Wear, Fragile Maternity Fashion, Fun Mum and Queen Mum Maternity.

Everyday Maternity is located at Nursery World, 157 Victoria Road West, Cleveleys, Lancashire, FY5 3LB.

And don't forget the store in Lytham, we are located on Pleasant Street at Nursery World Select.

Gorgeous Maternity Dresses

Well summer is not far away and the wedding season will be upon us, so if you are pregnant and heading to a wedding, christening or just want to feel a little special, then we have a dress for you.

Our favourite dress this season is our Red Ruffle Wrap dress which we think is simply the perfect maternity dress. But hurry, this one is selling out fast.........

Fragile Maternity do a wonderful range of dresses, from gorgeous wrap dresses to daring short mini dress, and always in a fabulous print or colour. Click on the Fragile logo to see their amazing range of maternity dresses.

If old fashioned smock top dresses are more your thing then Valja do some great up to date versions.

And spring wouldn't be spring without a great print nursing dress from Boob Nursing Wear.

So ladies you have no excuse not to look wonderful as the weather improves, keep checking on-line as we are adding new maternity dresses every week.

Introducing Boob Nursing Wear Organic Cotton

Boob organic cotton is cotton grown without using any chemical pesticides and fertilizers. It is then dyed and prepared in a way that is as environmentally friendly as possible.

All the organic clothes are produced in Europe, in factories where employees are treated well and where the production process is environmentally sound.

The first models to be introduced in organic cotton are a Nursing Camisole with piping and a Boob Nursing Top with a v-neck and 3/4 sleeves. They will be in a limited edition and should be available from February 2008.

Choosing Boob Organic Cotton is a very good deed! For you, your baby, the people working with the cotton and for the planet.

Toxin free jersey from Boob Nursing Wear

All the jersey used in Boob Nursing Wear is certified with the OEKO.TEX Standard 100. This is a guarantee for clothes that are completely free from toxins. That means the clothes are safe for you and for nature.

New Maternity Tankini

We've added a new tankin to our maternity swimwear range. From Emma Jane Maternity it has all the usual features that mean it is a great fit from early pregnancy. Buy one know and look stylish at your Aqua Natal classes!

Melba Maternity Nursing Tops

We are delighted to announce that the Melba/NCT breastfeeding tops are now back in stock!

£1 from every top sold will be donated towards running the NCT Breastfeeding Support Line - Tel. No: 0870 444 8708

The National Childbirth Trust wants all mums to feel proud of breastfeeding, whether they breastfeed for one day or one year, as research shows that every feed makes a positive difference to both mother and baby.

By merging the design expertise of Melba and the practical know how of the NCT we have developed this stylish, breastfeeding top. Fabulous and functional, the wrap around detail ensures a comfortable, flattering fit whilst the clever insert enables discreet and easy access for feeding.

Bellybutton Maternity Jeans

A new brand of jeans has arrived at Everyday Maternity. We are really pleased to introduce Bellybutton Maternity to the range. They have a whole host of maternity wear, but we are starting off with the jeans first. These are popular jeans with pregnant women, and recently won an award with Pregnancy, Baby and You - so they come highly recommended. We are sure you will love them, and have two styles to start with. An under the bump, straight leg jean, and a side panel under the bump pair.

New Store in Lytham

The new store in Lytham hit the news this week, as we were featured in the local newspaper with our range of Christmas maternity wear. We had a preview night for ladies to look at the pregnancy party wear. The article featured a stunning red maternity dress from a new brand to Everyday Maternity, Mom-2-be. The dress is a knockout and is sure to be a top seller for pregnant ladies out there who need a special dress for the Christmas parties.

Also added to our great range of maternity wear are some sparkle tops, luxurious trousers and winter warmer wrap dresses. Look out for them on the site soon. We will also be adding some great new maternity jeans from Belly Button and Noppies Maternity.

Maternity Wear in Lytham, Lancashire

For those of you lucky enough to live in Lytham St Annes, a new store is coming to town, and it is really a one stop shop for all your pre and post pregnancy needs. Nursery World is opening a store in Lytham and will feature Everyday Maternity. The store will have everything from pregnancy clothes, to prams and car seats, nursery room sets and nursing wear. So if you are in the area pop in to see us on Pleasant Street Parade, Pleasant Street, Lytham, Lancashire.

Health in Pregnancy Grant

Hot on the heels of the research that advised eating junk food whilst pregnant is bad for you, the government is set to announce a 'Health in Pregnancy' grant.

The £200 grant is set to be given in the third trimester, and is hoped by the government to be used for healthy foods to combat the problem of low-birth weight babies, which according to the World Health Organisation is the main determinant in the survival rate of new-borns.

There are no clear guidelines at the moment as to how the spend would be monitored, but the scheme is set to start in 2009.

Details of the Health in Pregnancy are to be announced on Thursday 13th September by the Health Secretary.

Gifts for Pregnant Women and New Mums

Here at Everyday Maternity we are always on the look out for exciting brands for expectant and new mums. In general we look for pregnancy clothing and nursing wear, but we recently came across some sumptuous gift packs from Vital Touch. Vital Touch have a collection of organic maternity products for your body and soul. The NATALIA collection includes healing, soothing and supportive massage and aromatherapy products for pre-natal massage and post-natal well-being.

Eating for Two?

Eating junk food whilst pregnant and breastfeeding may lead to obese offspring. Can this be true? Well according to an article in the British Journal of Nutrition, it could be.

The research comes from the Royal Veterinary College and was funded by the Wellcome Trust and suggests that pregnant women and breastfeeding women should avoid fatty, sugary and salty foods whilst pregnant.

The study showed that eating large quantities of junk food when pregnant and breastfeeding could impair the normal control of appetite and promotes an exacerbated taste for junk food in offspring. The author Dr Stephanie Bayol said "This could send offspring on the road to obesity and make the task of teaching healthy eating habits in children even more challenging."

NOW at this point it should be noted the research WAS carried out on rats who were fed on a diet of muffins biscuits and sweets BUT the research team believe there could be implications for humans.

The co-author Professor Neil Strickland adds, "Future mothers should be aware that pregnancy and lactation are not the time to over-indulge on fatty-sugary treats on the mis-guided assumption that they are 'eating for two'."

So if you believe the link exists then don't reach for a muffin when you need a quick pick me up - go for something healthier.

A copy of the report can be viewed at - http://journals.cambridge.org/action/displaySpecialPage?pageId=636

Bamboo Nursing Wear Arrives at Everyday Maternity

Bamboo is the hot new fabric, and we have introduced it to our nursing wear section. Bamboo fabric is softer than cotton with a texture similar to silk. It is a naturally antibacterial and hypoallergenic fabric and is also quick to absorb moisture, therefore keeping you dry and odour free.

There are also environmental benefits of bamboo. It is a renewable resource as the plant is self replenishing with new shoots growing continuously. Bamboo is one of the fastest growing plants. The plants require very little water and can survive dry conditions as well as flooding. The crops are also environmentally sound as they do not require pesticides or fertilisers.

Fashion wise, bamboo cotton drapes wonderfully, and is so very soft - ideal for breastfeeding mums who may be suffering from soreness. It is breathable, hypoallergenic and anti-bacterial.